Corporate video &
Social media campaigns
MEDAVISOR SOLUTIONS DEMO VIDEO
The Brief:
Create a demo video for the MedAdvisor THRIV pharmacy app that illustrates the patient journey through the transaction process.
My Approach:
In collaboration with the HerBrand team, we developed a compelling demonstration video for MedAdvisor, designed to serve as a powerful tool for the sales team. I was responsible for overseeing video production, including animation and audio design, ensuring the final product effectively showcased the app's features and benefits.
![AdherisHealth_MedAdvisor_White [Recovered].png](https://static.wixstatic.com/media/75658d_ddb86ae42b2d473398d6c51bf222bce9~mv2.png/v1/fill/w_187,h_66,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AdherisHealth_MedAdvisor_White%20%5BRecovered%5D.png)
ADHERIS HEALTH - BRAND LAUNCH - VIDEO PACKAGE
The Brief:
Develop a series of awareness videos for Adheris Health, now MedAdvisor Solutions, to introduce the THRIV pharmacy app. The deliverables included one main video and three shorter, targeted pieces to effectively communicate the app's benefits.
My Approach:
In collaboration with the HerBrand team, I developed a series of engaging videos for Adheris Health, now MedAdvisor Solutions, that focused on the importance of patient adherence. These videos effectively showcased
the key features and benefits of the THRIV pharmacy app, positioning it as an essential tool for both patients and healthcare providers. I contributed to the storyboard creation and was responsible for designing all transitions
and the logo reveal, ensuring a cohesive and impactful visual experience
MOTUS DESIGN GROUP - LINKEDIN CAMPAIGN
The Brief:
Develop an awareness campaign for Motus Design Group that captures its innovative and fresh approach, balancing a tone that is both fun and serious.
My Approach:
I created a narrative-driven campaign that takes viewers on a journey, demonstrating how an idea can be transformed into reality with the right firm and the right team. The campaign effectively communicates the unique blend of creativity and professionalism that Motus Design Group brings to every project.
AT2 AEROSPACE TRANSPORTATION
Powerpoint Presentation
Promotional Video
Presentation Video
The Brief:
Support AT2 Aerospace’s marketing and communications by creating engaging video content and a professional presentation that highlight the company’s cutting-edge aerospace technology and expertise to lure investors.
My Approach:
I developed a clean, cohesive visual style that aligned with AT2 Aerospace’s brand identity, emphasizing clarity, precision, and professionalism. To bring the airship to life, I used my skills in motion graphics to animate its features and functionality, creating engaging visuals that highlighted the company’s innovation. I also produced dynamic motion graphics to illustrate the differences between various transportation options and how the airships compete in terms of efficiency and impact. In addition, I edited video footage to craft a compelling narrative, and designed a PowerPoint presentation that conveyed complex information through custom graphics, animations, and data visualizations. These final assets helped AT2 Aerospace effectively communicate their story to investors, clients, and internal teams.
FORCE3 PRO GEAR
EBLAST - SOCIAL MEDIA CONTENT CREATION, EBLAST CAMPAIGN, SOCIAL MEDIA MANAGEMENT
As a retained designer, I crafted compelling social media content and orchestrated e-blast campaigns that led to a significant revenue surge throughout 2021. This included the company's most successful Black Friday and spring sales to date. The Black Friday campaign, in particular, saw a remarkable 43% increase in sales compared to the previous year, with my contributions accounting for over 40% of total online sales.
ROK Custom Software LinkedIn Campaign
The Brief:
Social Media Awareness Campaign for ROK Software/Hardware Solutions Targeted at the Vancouver Market
Update Logo and Strengthen Brand Presence. This campaign focuses on enhancing brand visibility for ROK's software/hardware solutions in Vancouver by rolling out an updated logo, refreshed brand identity and a targetted LinkedIn B2B campaign. The goal is to engage local businesses and tech professionals, establish ROK as an innovative industry leader, and create a strong connection with the Vancouver market.
My Approach:
Maintaining brand integrity was essential, as the owner had a strong attachment to the existing logo and color palette. To modernize the brand while respecting its core identity, I made subtle adjustments by tweaking the tones. The vibrant green was softened, and the solid black was replaced with a sophisticated dark heather grey, creating a more refined look.
In collaboration with a skilled copywriter, I designed and developed a highly successful social media campaign. I handled the visual effects and conceptualized two key concepts that effectively ran for 24 months, driving engagement and reinforcing the brand’s refreshed identity. The campaign led to a 65% increase in site engagement and a 30% boost in sales.
HB CONSULTING SIZZLE VIDEO - (Sound On)
The Brief:
Develop a video for a social media campaign and website launch to introduce a new
B2B division of HB Consulting.
My Approach:
I aimed to showcase HB Consulting’s unique approach, highlighting how we bring a sense of humour and excitement to traditionally "boring" industries. To achieve this, I used fun animated illustrations combined with carefully selected stock video and audio, creating a dynamic and engaging video that reflects the vibrant and innovative spirit of the new B2B division.