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FOOD • BRAND IDENTITY • PACKAGING
A fresh identity for gourment ice-pops made with heart.
A warm, approachable brand system for Chef & Bub, bringing the personality of the food into its logo, packaging and in-store presence.
CLIENT
Chef & Bub
DURATION
Ongoing
MY ROLE
Logo and branding,
packaging design,
in-store applications
DELIVERABLE
Logo, packaging
and in-store signage
THE CHALLENGE
Give a new ice-pop brand a distinct, welcoming presence.
Chef & Bub needed a distinctive identity that could carry its personality from the first brand impression through to packaging and the in-store customer experience. The design also had to work cohesively with One Earth’s branding, since both businesses would share the same retail space.
THE OUTCOME
A brand presence ready to grow
with the business.
From launch identity to a growing retail presence.
The Chef & Bub identity connected logo, packaging and in-store applications into one cohesive brand experience. The One Earth concept went on to grow to five stores, giving the brand system room to work across an expanding customer-facing business.
EXPLORE MORE
More motion & campaign work
If you don’t see exactly what you’re looking for in my portfolio, please get in touch. I’ve worked on a lot of different projects, and it was tough to narrow them down to just a few. I’d be happy to share more examples of work that fit your needs.
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