B2B • BRAND CAMPAIGN • DIGITAL CREATIVE
We wear both hats.
A campaign for ROK Software built around the people who understand the challenges from both sides of the business, with creative designed to earn attention and drive engagement.
CLIENT
ROK Software
DURATION
3 months
MY ROLE
Campaign concept,
Digital campaign creative
Performance focus
DELIVERABLE
2 motion graphic posts, logo refresh and usage guide
THE CHALLENGE
Make ROK’s value feel relevant to the people doing the work.
ROK Software wanted a campaign that could communicate its understanding of business needs in a direct, memorable way. “We Wear Both Hats” gave the message a relatable human hook: ROK understands more than the technology; it understands the day-to-day realities on both sides of the work.
THE OUTCOME
Click-through rates moved up and stayed strong.
A campaign idea with measurable engagement.
The “We Wear Both Hats” campaign gave ROK Software a consistent way to communicate its value.
Click-through rates rose 24% in the first month, followed by a 36% lift over the next four months.